Enter your keyword

Course

RB304 Brand Management

About Instructor

This course considers the main issues of brand management, with special consideration to modles of consumer based brand equity through their direct effect on brand meaning for the consumer.The importance of employer branding is also considered.The course concludes with issues related to co-branding and the importance of brand congruence for success.

Reviews Statistic

0
0 out of 0
0 Ratings
5 Start 0
4 Start 0
3 Start 0
2 Start 0
1 Start 0

Reviews

There are no reviews yet.

Be the first to review “RB304 Brand Management”