- Commercial Banking
- Retail Banking
- Private Banking
- The Future of Finance Myanmar Fellowship
- Myanmar Women Leaders Program
RB304 Brand Management
This course considers the main issues of brand management, with special consideration to modles of consumer based brand equity through their direct effect on brand meaning for the consumer.The importance of employer branding is also considered.The course concludes with issues related to co-branding and the importance of brand congruence for success.