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Showing 25–36 of 73 results

24

RB304 Brand Management

$150.00
12 Hours Post Graduate

This course considers the main issues of brand management, with special consideration to modles of consumer based brand equity through their direct effect on brand meaning for the consumer.The importance of employer branding is also considered.The course concludes with issues related to co-branding and the importance of brand congruence for success.

24

RB307 Risk and Capital Management

$150.00
12 Hours Post Graduate

This course presents advanced methods for managing interest rate risk and liquidity risk . Capital Allocation methods for internal rating-based are examined with emphasis on credit risk for retail exposures. The module also deals with the central issues in risk governance.

24

B1 Retail Banking Overview

$150.00
12 Hours Post Graduate

a) Roles of a bank in the economy

b) The liability side of the balance sheet of a retail bank

c) The asset side of thee balance sheet of a retail bank

d) The income statement of a retail bank

24

B2 Business Ethics and Compliance

$150.00
12 Hours Post Graduate

a) Moral principles underlying business ethics

b) Business ethics and trust

c) Business ethics and agency relationships in banks

d) Creating an ethical bank culture

e) Compliance

24

B4 Performance Management

$150.00
12 Hours

a) Performance Management for Long-term Value Creation

b) Approaches to People Performance Measurement

c) Managing Divisional Performance

d) Bank Management Dashboard

24

B3 People Management

$150.00
12 Hours Post Graduate

a) Moral principles underlying businesss ethics

b) Business ethics and trust

c) Business ethics and agency relationships in banks

d) Creating an ethical bank culture

e)Compliance

24

B6 Operations

$150.00
12 Hours Post Graduate

a)Banking Operations

b)Process efficiency

c)Lean Six Sigma Processes

d)Theory of Constraints and Associated Metrics

24

B8 Marketing

$150.00
12 Hours Post Graduate

a)Marketing Mix Model

b)Connecting with Customers

c)The Marketing Process

d)Marketing in Retail Banking

24

B5 Products

$150.00
12 Hours Post Graduate

a) Attributes of financial services in retail banking

b)Retail Bank Products/Services-Categories and Functions

c)Pricing of Retail Bank Products

24

B7 Customer Service Quality

$150.00
12 Hours Post Graduate

a) Customer Service in Retail Industries

b) Drivers of Perceived Customer Service Quality

c) Customer Satisfaction

d) Customer Loyalty

24

B9 Effective Sales Management

$150.00
12 Hours Post Graduate

a) Fundamentals of Relationship Marketing

b) Recommendations for effective Sales

c) Integrating Marketing and Sales Functions

24

B10 Relationship Management

$150.00
12 Hours Post Graduate

a) A Theory of Relational Exchange

b) CRM and Customer Intimacy

c) Relationship Management in Retail Banking