- Commercial Banking
- Retail Banking
- Private Banking
- The Future of Finance Myanmar Fellowship
- Myanmar Women Leaders Program
This course considers the central issues of direct marketing and direct response marketing in retail banking. The course teaches an integrated communications strategy that covers internet marketing, the role of emil direct marketing, the 7Cs model of website design and the role of mobile marketing and social networks.
This course considers fundamental issues in effective product portfolio management by analyzing processes involved in product development and the criteria to evaluate the product portfolio.
This course utilises the 5Cs model as the basis for establishing the creditworthiness of SME borrowers.We present an SME lending risk scorecard, examine the mechanics of loan pricing, consider the credit risk evaluation procedure for unsecured loans, caculate expected looses and consider risk implications in the bank’s loan portfolio.
This course emphasises that People Management is based on the Resource-Based View of the organisation. We show that effective people management and employee engagement increases employee productivity, which in turn increases economic profit and shareholder value creation.
This course emphasizes that customer care is an organisational commitment and a strategic objective. We consider actions that create a culture of customer care and provide methods for practical implementation.
This course considers performance management and measurement in retail banks with emphasis on managing for value, KPIs for people performancee measurement, transfer pricing and divisional perfomance and bank branch management metrics to monitor performance.
This course deals with the operational issues and business implications of IT project management in retail banking.We examine behavioural issues and resource planning in bank branches and call centers, highlighting key considerations based on practical scenarios.
The course deals with moral hazards that arise from the financial intermediation process. We discuss the capital allocation process required credit,operational and market risk and introduce fundamental properties of interest rate risk through a duration gap analysis.
This course covers the fundamental principles of risk and capital management: the measurement and management of operational risk, market risk, and funding liquidity risk and concludes with the elements of risk-based pricing.
Financial analysis around key banking metrics, including a more detailed financial statement analysis with CAMELS as a guideline.