WHY YOU SHOULD ENROLL THE CRB PROGRAMME
- Fast-track your career prospects with a unique certification.
- Gain competitive advantage over and above your peers.
- Obtain an internationally recognised qualification that can open doors worldwide.
This level focuses on the issues that are encountered when you are leading people and departments. The aim is to develop and enhance the capabilities required to run retail banking strategic business units (SBUs) for best results. Candidates are required to sit for the final exam and upon successful completion may use the designation CRB as a Certified Retail Banker.
This course presents several models of leadership and proposes that principled leadership is most appropriate for leadership in retail banking. An effective leader in retail banking creates a moral compass for all employees and inspires them to serve customer’s needs and,there by, to create long-term profitability for the bank.
This course considers the development and execution of business strategies in retail banking. The crucial link of executive strategy that connects the bank’s business strategy to its financial performance is emphasized along with the predominant role of appropriate KPls in generating employee motivation and engagement that will serve to increase the likelihood of success.
This course presents three strategic alternatives for achieving profitable growth in retail banks: streamlining the existing product portfolio and adding new products within the home market; new channels in the home market and for the existing product portfolio; and new markets using the same business model.
This course considers the main issues of brand management, with special consideration to modles of consumer based brand equity through their direct effect on brand meaning for the consumer.The importance of employer branding is also considered.The course concludes with issues related to co-branding and the importance of brand congruence for success.
This course presents the underlying theories of corporate governance in retail banking and the role of important corporate governance instruments in monitoring the actions of senior management.This course also presents a link between the operational structure of a retail bank and the risks that may emanate from it, concluding with a discussion of the potential link between silos and ethical behaviour of bank employees.
This module considers operational excellence in retail banking as an enabler of management’s strategic objective of value creation through customer-centricity.The design and development of a multichannel strategy is also considered along with impediments to successful implementation.
This course presents advanced methods for managing interest rate risk and liquidity risk . Capital Allocation methods for internal rating-based are examined with emphasis on credit risk for retail exposures. The module also deals with the central issues in risk governance.